PASSION IGNITED. THIS IS THE FINEST MADE-TO-MEASURE BICYCLE EVER PRODUCED FROM STEEL, PERHAPS OF ANY MATERIAL AND IT WILL CALL YOU TO RIDE. MORE.
STARTING AT $6,995
FOR A COMPLETE bike
You will select your size and options on the aModoMio order page by clicking ORDER NOW.
“A MODO MIO” (ITALIAN FOR “MY WAY”) SPEAKS TO BEN SEROTTA’S DESIRE TO CONTINUE PRODUCING BICYCLES OF UNCOMPROMISING QUALITY THAT REPRESENT THE PINNACLE OF PERSONALIZED ENGINEERING AND PERFORMANCE.
The Serotta Design Studio ethos is to respect the past, challenge the present and shape the future, and it is on full display in each aModoMio. The C18 is a thoroughly modern bicycle optimized for 90% of the riding that 90% of today’s active road cyclists pursue. At its heart, the frame is crafted in North America utilizing a newly minted proprietary ‘bill of materials’ that is exclusive to Serotta Design Studio master artisans.
The aModoMio builds on forty years of function-driven innovation and an obsession for detail. Each part of the frame and fork has been re-imagined, re-designed and re-engineered for today’s road cyclist. Echoing the paradigm changing performance of Serotta’s Colorado Concept designs, the C18 is crafted from the most advanced steel alloys (made exclusively for us by Columbus of Milan, Italy) and delivers a ride that rivals the best of any material.
Our commitment is simple: Create bicycles that deliver exceptional performance from the first ride and for thousands to follow. That’s what makes component selection as important as frame design. Every component- cockpit, wheels, tires or drivetrain- has an effect on the way you feel on the bike, and the way the bike performs under you. With today’s choice of components so abundant as to be overwhelming for even the most dedicated gear-heads, we’ve narrowed our options to what we believe will provide the best user experience, ride performance, and will stand the test of time while providing clear and logical choices and true value.
The aModoMio C18 is available in both Disc Brake and Rim Brake options with prices ranging from $6,995 to $9,995
Current lead-time is 10 weeks from the time of order.