IN THE MEDIA

Q&A WITH VELONEWS

Don’t call it a comeback — Ben Serotta’s been here all along.

OUTSPOKEN CYCLIST PODCAST

An interview with Ben talking about the new business, bike design, materials and component choices.

BICYCLING MAGAZINE

Ben Serotta’s Future Is Now.

BICYCLE RETAILER AND INDUSTRY NEWS

Ben announces his return to the cycling industry with two new bike projects.