Steel Crazy in box.jpg

1. THE FIT IS REALLY IMPORTANT! .... There is no magic algorithm for fitting a bicycle.  Every customer is different.  We recognized that years ago, and it is still true today.  No artificial intelligence or fancy technology can replace an experienced professional bike fitting technician making a thorough evaluation of you and your bike. 

Nor is there any amount of cycling exotica that makes up for a less than personalized fit. This is not fake news, it is fact.

Our goal is to deliver the ultimate riding experience, so why would we promote buying a personalized bicycle through a process that is based on a non personalized guesstimate from the Internet? (Hint: Others may, but we wouldn't.)

We strongly believe this, we will work with you to understand your fit. We encourage you to get a professional fit, and we will help you find someone local to do that, or we will have you to our studio to do a fitting with you. It’s not the only way to buy a bike …nor is it the fastest…., but it is the best way to achieve the ultimate cycling experience and for us to be certain that your personalized bicycle is just that.

2. WHEN YOUR NEW BICYCLE IS DELIVERED….You’ll have the opportunity engage in  a touch-up fit to complete the final assembly

3. OUT ON THE ROAD.... We are always here to help you get the most of your bicycle and how it is fitting you.


Our aim is to be your partner on the road.  We are dedicated to you having a great cycling experience and will be there parting the wind for you with professional, live, one-on-one consultation with you and your bike.