We don’t want to make this complicated. Our goal is to deliver both a great bicycle and a great purchasing experience. Trust us, we intend to wow you! There are just 4 steps to getting the bike of your dreams.
Fill out the get started form + Choose a model
We have two very distinct road cycling models available to order.
We prefer to sell them as complete bicycles, as that helps to insure that all components work together. But, if you have a special request for a frameset or if you are outside the USA, just reach out to us.
Consultation with our product specialist. they will help you select your size and any optional upgrades
We know that sizing and fit and all the options are complicated. We do not want to throw all of that at you without giving you a hand. We will spend all the time necessary to make sure you get exactly the bike you want.
Below are some of the options that we will go over with you.
CARBON WHEEL UPGRADE
Upgrade to the HED Vanquish carbon wheelset, or Campagnolo Bora Ultra carbon wheelset.
WIDER TIRE OPTIONS
28c, 30c, and 32c tire options are available on request. Brand and product availability varies. All selections are top of the line, high thread count, foldable tires by Schwalbe, Continental, and Vredestein.
Note: standard issue is 25c.
Choose from LOOK or Speedplay.
Pedals are not included in standard pricing.
ADD A SADDLE
We offer saddles from fi'zi:k and Specialized. You can also select a demo saddle package to test your options.
Saddles are not included in the standard
CARBON BOTTLE CAGES
Whisky Parts Co. carbon bottle cages add the finishing touch to any build. Cages are not included in the standard pricing.
CUSTOMIZE YOUR color
Make your bike truly one of a kind with custom color options or by having your name added to the frame.
Have your new bike delivered to your door, ready to ride. Certain restrictions apply.
Sizing and Fit
Get real world help from our experts. We will make sure you are on the right size. Remember, we only sell one size - yours.
PLACE YOUR ORDER
The Serotta Design Studio specialist, after the consultation, will place your order for you. You will receive a confirmation email showing exactly the details of your bike that you specified as well as a forecasted delivery date.
enjoy the ride of your life!
As standard delivery, your new bicycle will have been fully assembled, then partially disassembled for packaging and shipped to your home or specified Serotta Support Center location or qualified bike shop of your choice. You will receive a confirmation fit review free of charge from a Serotta Support Center or other local fit specialist.
Don't worry, we've got your back. You’re buying a bike that you haven’t really spent alot of time with. It is scary, but we intend to make 100% certain that your new bike lives up to your expectations.
By appointment, you can also arrange to pick your bike up at our service center in Ballston Spa, NY. The bike will be fully assembled, ready to ride, and we’ll even provide a final fit check and maintenance run-through at no extra charge.